Charlie Larkin serves as Senior Director of the GameStop Technology Institute (GTI). GTI is a business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions to better address the needs of today’s empowered consumer. In this role, Charlie is accountable for accelerating business growth through the application of emerging technologies that create next-generation customer experiences. Current research and development activities are focused on connected smart-store experiences and digital marketing within the retail space. Larkin has more than 15 years of retail technology experience and a knack for combining emerging technology, business strategy and innovation to solve big problems. He previously led GameStop’s retail digital sales eco-system and formed strategic partnerships with digital vendors leading the technology advancement of GameStop’s brick and mortar stores.