At Kalypso, Al is responsible for bringing our innovation and new product development services to the retail sector and is a frequent speaker on the future of retailing and innovation. Previously Al served as a Sales, Marketing, and Business Development Director with PwC’s Retail and Consumer practice in the Dallas office where he was involved in growing the firm’s retail, restaurant and consumer products business. He has more than 30 years of consulting experience assisting retailers and branded suppliers with strategic growth and productivity improvement initiatives. Relevant experience: Al’s retail consulting experience includes developing strategies and implementation plans for improving market positioning, comp store sales, customer focus, competitive appeals, omnichannel transformations and merchandising economics. His experience with consumer products companies includes marketing, brand strategies, retail distribution and channel strategies, shopper insights, category management, introducing new products and advising clients on the success requirements for effective implementation of retail programs. Before joining PwC, Al was a Senior Vice President, Sales, Marketing and Business Development at Kantar Retail and responsible for existing and new client relationships. Prior to Kantar Retail, Al was with predecessor consulting companies Retail Forward and Management Horizons, a division of Price Waterhouse. Al also served as the Director of Senn-Delaney, Arthur Andersen’s retail strategy consulting practice. Education and certifications: Al holds a BA in economics from Ohio Wesleyan University and an MBA in Finance from Michigan State University. He serves on the Board of Directors of the DFW Retail Executives Association and is a past distinguished faculty member at the Path to Purchase Institute in Chicago.