Before founding TractorBeam a strategic branding, marketing and product development firm in 1998, Peter spent 8 years as EVP of HH Brown Shoe Company a $350 million dollar division of Berkshire Hathaway. He was responsible for inventory, product development, sourcing, sales and marketing for 4 of their brands and the retail catalog business. HH Brown sells to over 11,000 retail outlets. He then served as the Senior Vice President of Marketing for Fossil Inc., during which the company grew from $56M to $300M in worldwide sales. In that position, he was responsible for brand and product development, retail promotions, packaging, point of sale and store design. Peter left Fossil to help form a joint venture with Seiko. This JV was formed to market a high-tech watch product to the U.S. market.